If you’ve been on the lookout for the next big thing in social media, the new report from Hootsuite is the perfect place to start. The sixth annual Social Trends Report identifies five main forces that will be shaping the social landscape in 2022. If you’re on a small budget or have limited time to invest in social media, the report will give you an idea of how to leverage this new space.
In 2019, there will be a staggering 424 million active social media users, a figure that is expected to grow by nearly 40 percent over the next two years. That’s an average of more than 1 million new users per day, or one every 13 1/2 seconds. That’s a massive number of people, and any skeptics might have joined during the early lockdown of 2020. So, this year’s COVID effect is probably a non-issue, but it certainly does not look like it.
Using social media for work is an increasingly important strategy for any brand. One-third of internet users aged sixteen to 64 say they use social media for work. While the median age of the population has been a major influence on how social media is used for work, some countries seem to buck the trend. While Facebook is now reportedly trying to get into the social audio format, Greece bucks the trend. In terms of young consumers, 53% of them say they are using social networks for brand research.
