Lightbox, a company owned by De Beers, has partnered with Blue Nile to create a new line of jewelry with lab-grown diamonds. Both companies are on the same page and have similar perspectives. This collaboration is a step towards offering customers more choices. Blue Nile will continue to sell jewelry on its own website but will offer its own exclusive lines of lab-grown diamonds, such as the Lightbox collection.
After launching its lab-grown jewelry line in May 2018, the DE BEERS GROUP announced a partnership with Blue Nile to produce its first collections of jewelry with the diamonds. Some wondered if Lightbox had made a mistake when partnering with an established supplier of natural diamonds. However, the company announced on Thursday that it would produce these gems at Blue Nile’s 60,000 square-foot facility outside Portland, OR.
As with natural diamonds, lab-grown diamonds are more affordable than natural stones. Since they are manmade, they can be created on demand, reducing the cost to a significant extent. Natural diamonds take thousands of years to form, which makes them much more expensive. Blue Nile x Lightbox diamonds, for example, are guaranteed to be VS clarity and Very Good cut grades. This is good news for consumers, as lab-grown diamonds are a far better option for anyone looking for a high-quality, environmentally friendly gem.
As far as the appearance of the diamond itself, Blue Nile videos use strong lighting, an unbalanced white balance, and high contrast to enhance their luster. This makes them appear brighter than they actually are. This also hides the color of the diamond – a J color diamond will not appear yellow on a Blue Nile video. It also hides inclusions. So if you want a diamond to be eye clean, you will need to review its clarity and cut.
